The business section of Sunday’s New York Times had a great interview with Wolff Olins’ CEO Karl Heiselman; and as Karl is the head of an international branding firm, it makes sense that what he said about employing your strengths, producing good work, and selling yourself effectively would resonate with what I’ve been thinking about at Sheepscot. But honestly, it more than rang a few bells. It was a bit uncanny, really.
When Karl is interviewing a potential employee or getting to know a new client, he asks them to tell their tale: “The first thing I always ask is, ‘What’s your story?’ The way somebody answers that is a pretty good indication of what they’re all about.”
Right? Storytelling is the buzzword for all the folks who know what’s what in marketing, in business, even in meeting new people…basically it’s the catch-all skill that can be applied to all aspects of life. We’re all striving to get others to recognize, appreciate and maybe go so far as support or join in on whatever we’re doing.
So, chalk another one up to storytelling, kick myself for spending my childhood days playing in the mud instead of conjuring up tall tales, and move on to my favorite portion of Karl’s interview:
There were a whole bunch of things that, for a while, I beat myself up for not being. But when I said to myself, “Let me approach this as a design problem,” then it became really fun. I started to say: “O.K., if I’m designing this business, what would it be like? What kind of people would we work with? How important is money? What kind of work do we want to do? What do we want the culture to be like?” Those are really fun questions to ask.
Call it a life lesson.
Imagine your perfect world. Your perfect business. Your perfect job. Perfect life. Now, what things can you start doing to make your reality look like that?
Ready? Go.