After the consolidation of sewer and surface water districts, Clackamas County Water Environment Services saw a chance to unify around the mission that drove both agencies: to protect public health, the environment and the region’s economic vitality.
They called on Sheepscot to design a new logo and brand, and to deliver strategies, tools and templates for them to launch and run the brand.
Building brand as a community
A highly collaborative, six-month process started with three brand workshops (nearly seventy percent of employees participated) and an online survey distributed company-wide.
A Brand Advisory Team was created. Members represented each of the organization’s locations and departments. They met regularly and provided ongoing input and direction, while serving as liaisons with the staff at large.
Employees raved about Clackamas County's natural beauty; they marveled at all the world-class outdoor opportunities nearby. And they conveyed a deeply held commitment to protect their community's health, not to mention the quality of life that this landscape and climate provides.
Follow the rain's path to the landscape (in green) and then the rivers (blue). Water getting cleaner as colors transition from dark grey to blue.
Facilitating better understanding of the utility’s work and impact among ratepayers, voters and electeds was a core objective of our work. The brand also needed to fit within Clackamas County’s already-existing graphic framework.
Along with the logo, Sheepscot produced guidelines that will help agency and county staff maintain brand continuity years into the future.