In 2012, Josephine County’s library system hired Sheepscot to develop a communications strategy and all supporting creative. We've been serving them ever since.
Sheepscot Creative has served Josephine Community Library since its years as a nonprofit, developing the library’s brand while simultaneously building its communications capacity. Library membership, usage and support increased consistently until, in 2017, county residents voted to fund a permanent public library district.
In 2018, we updated the library’s brand for this exciting new era. What had been a personalized campaign grounded in individual testimony (“My library works for me”) has evolved to reflect the collective spirit that energized JCL’s successful campaign (“Together we can”).
Together We Can (2018-present)
My Library Works for Me (2013-2017)
Sheepscot's original campaign let patrons speak for themselves: neighbors talking to neighbors, sharing the simple slogan “My library works for me.”
We produced print and digital ads, in-library materials such as signs, flyers and bookmarks, and templates for staff and volunteers to continually refresh assets with a minimum of training and design expertise.
The new children's libraries (2016)
When the libraries received funding to upgrade amenities for children, Sheepscot Creative produced a fresh new sub-brand and a playful set of icons to assist patrons in wayfinding between tools and services available to different age groups.
After voters approved a permanent library district, we introduced the new Josephine Community Library brand with a short video for social media and YouTube. The latest short piece followed a set of PSAs we made several years prior, back when the library was still a nonprofit, to help raise awareness of its valuable services for families and students of all ages.