Metro
Since 2014, Sheepscot has supported Metro (greater Portland’s regional government) through video storytelling, behavior change campaigns, and on-call marketing services.
Brand story and council opener videos
In 2025, Sheepscot worked with departments across Metro to script and produce two Brand Story videos. A 60-second cut, below, now plays in the council chamber (and broadcast on Zoom) at the start of every Metro Council meeting. Its companion piece, which runs 90 seconds, will introduce Metro to audiences across more varied settings, on the What Is Metro? webpage, in social feeds, at public presentations and elsewhere.
BEHAVIOR CHANGE CAMPAIGNS
Affordable Housing Awareness Campaign
In early 2024, Metro’s Housing Department asked Sheepscot to design and produce a campaign and manage the corresponding media buy to increase community awareness of successful investments to increase affordable housing options and supportive housing services across the region. We met with Metro project leaders to determine the campaign’s core messages, key audiences, and timetable. Next, we reviewed available Metro communication assets related to affordable housing and supportive services; met with Metro project leaders to propose a campaign framework and workflow for corresponding asset production; developed a media buy strategy; created and produced a suite of assets to leverage the media plan’s channels; and launched the media buy. All in eight weeks.
Above: display and video ads for Facebook and Instagram
Over the course of the campaign’s four-week run, messaging was read by OPB radio hosts one hundred sixty-three times. An estimated 313,600 people heard the spots an average of 3.4 times each. On Meta properties (Facebook and Instagram), animated display ads drove the most cost-efficient reach, while video ads generated stronger engagement. In all, the digital campaign generated 11,400,000 impressions, 23,900 actions, and 6,400 clicks to a dedicated landing page on Metro’s website.
B-ROLL COLLECTION AND ORGANIZATION
In 2024, Metro enlisted Sheepscot to help build out its library of B-Roll footage by capturing video at a variety of different Metro sites around the region. From transfer stations to parks, from city council meetings to highway infrastructure, we captured the breadth and depth of Metro’s oversight. Footage from this library will be used in promotional materials and will be provided to news stations to support stories on Metro projects.
Below is a sampling of the b-roll Sheepscot shot, edited and catalogued for Metro to help them communicate the scope and impact of their work, captured at dozens of locations across Metro’s jurisdiction. A few minutes of footage from the nearly 3 hours we delivered.
#DriveLikeIt Campaign
Through a grant from Metro, Sheepscot developed a traffic safety campaign for PBOT (Portland Bureau of Transportation) and the Regional Safe Routes to School Network aimed at people driving near schools and school routes. To learn more about this campaign, click here.
