Metro
Since 2014, Sheepscot has supported Metro (greater Portland’s regional government) through video storytelling, behavior change campaigns and on-call marketing services.
Brand story and council opener videos
In 2025, Sheepscot worked with departments across Metro to script and produce two Brand Story videos. A 60-second cut (below) now plays in the council chamber at the start of every Metro Council meeting. Its companion piece, which runs 90 seconds, introduces Metro to audiences across more varied settings, on Metro’s website, in social feeds, at public presentations and elsewhere.
BEHAVIOR CHANGE CAMPAIGNS
Affordable Housing Awareness Campaign
In 2024, Metro’s Housing Department asked Sheepscot to design and produce a campaign and manage the corresponding media buy to raise community awareness of successful investments to increase affordable housing and supportive housing services across the region.
We met with Metro project leaders to determine the campaign’s core messages, key audiences, and timetable. Next, we reviewed available Metro communication assets; proposed a campaign framework and workflow; developed a media buy strategy; created and produced a suite of assets; and launched the media buy. All in eight weeks.
Above: display and video ads for Facebook and Instagram
Over the course of the campaign’s four-week run, messaging read by OPB radio hosts reached an estimated 313,600 people. Animated display ads drove the most cost-efficient reach, while video ads generated the most engagement. In all, the digital campaign generated 11,400,000 impressions and 6,400 clicks to a dedicated landing page on Metro’s website.
B-ROLL COLLECTION AND ORGANIZATION
In 2024, greater Portland’s regional government enlisted Sheepscot to build out its library of b-roll footage. We visited Metro sites around the region, filmed at Metro Council meetings and documented transportation safety projects. Metro uses the library to produce educational materials, including reels for media outlets and news channels.
Here’s a small sample.
#DriveLikeIt Campaign
Through a grant from Metro, Sheepscot developed a traffic safety campaign for the Portland Bureau of Transportation and the Regional Safe Routes to School Network. To learn more about the campaign, visit our PBOT case study.
