SOLVE

SOLVE engaged Sheepscot Creative to attract recurring event leaders aged 18-35 and to encourage increased volunteerism year-round.

DISCOVERY

The project’s discovery phase launched with a kickoff meeting and an audit of SOLVE’s recent communication efforts, social media practices, active partnerships, and competition. One-on-one interviews followed and a pair of listening sessions with active event leaders and organizational partners, as well as regularly scheduled virtual meetings with SOLVE’s project team.

Three key takeaways framed our strategic approach: the importance of featuring the SOLVE brand in marketing materials to leverage the organization’s strong reputation; the reliability of volunteers who participate with a peer or community group as compared to individual volunteers; and the success that event leaders have enjoyed by gamifying and/or serializing their events.

CAMPAIGN AND DELIVERABLES

“The Trash Bag Challenge” encourages schools, clubs and community groups to challenge one another to lead and attend cleanup events.

Sheepscot’s team collaborated with Elena Cronin (who, separately, had already been contracted by SOLVE) to produce a suite of creative materials, including a campaign logo in four seasonal designs, social media templates, website headers, customizable graphics, and written copy to populate emails, newsletters, social media posts and websites.

Additionally, Sheepscot led a redesign of SOLVE’s home page and dedicated web pages aimed at volunteers. We assisted in strategic planning and creative direction to optimize a digital media opportunity. And we trained SOLVE staff to execute the campaign.