Worksystems

Worksystems coordinates the workforce system across Multnomah County and Washington County, fostering individual prosperity and increasing business competitiveness.

BRAND Research, STRATEGY AND MESSAGING

Sheepscot Creative designed and led a Discovery process to inform strategies that effectively engage and educate Worksystems’ key audiences, from employers and legislators to career coaches and organizational partners.

Our work included one-on-one interviews; facilitating listening sessions with staff, board and partners; designing a digital survey; performing a comprehensive brand audit and reviewing extensive industry research.

In addition to strategies, we delivered a comprehensive brand system, style guide, graphic templates, an icon set, and an infographic to help Worksystems’ leadership and staff explain the organization’s role in driving better economic outcomes across greater Portland.

REPORT DESIGN

The breadth of research Worksystems undertakes creates a great volume of data to process, synthesize and present. Since 2021, Sheepscot Creative has been designing accessible, branded reports that highlight key takeaways and provide important context for policy makers and organizational partners.

A typical report might start with 25 spreadsheets of data and commentary, organized by subject. Sheepscot begins by laying out the information to optimize page flow and narrative coherence. Next, we present a series of design iterations, copy-editing collaboratively with Worksystems until a clean design is ready for publication.

Tables and graphs provide an engaging way for readers to easily scan and understand large, complex data sets. Illustrations and photography enliven the report by reinforcing the information’s human component.