City of Beaverton
Sheepscot helps the City of Beaverton raise awareness of recycling options for residents.
Aimed at reducing the amount of contamination in the City’s recycling system, the campaign introduces two recycling heroes—Billie the beaver and Beak the blue heron—who break down common recycling mistakes into a series of easy, approachable lessons.
Key Lessons for Residential Recyclers
In May 2026, Sheepscot Creative began developing creative assets and accompanying strategies for a consumer behavior change campaign to help the City of Beaverton reduce the amount of contaminants in the recycling stream. The campaign would be made available in Spanish and English, and targeted at defined audiences, namely:
people 18 and older who already recycle.
schools and school-aged children under 18.
In our discovery process we quickly realized how confusing and overwhelming recycling rules can be, especially given the many differences between collection protocols across jurisdiction. We decided to break the campaign’s messaging down into small, memorable lessons.
We designed the campaign around two characters: Beaverton’s mascot, Billie the Beaver, and a blue heron in Billie’s neighborhood named Beak. Together, Billie and Beak present actionable, easy-to-remember recycling lessons that will appeal visually to parents and children alike.
Simple lessons for social
In the first phase of our work with the City of Beaverton we identified a handful of priority behavior changes and built simple social carousels to address each. Additional secondary behavior change lessons are addressed in the second phase of our work together.
Campaign Brand & Illustration Guidelines
Along with customized assets for key recycling lessons, we build and delivered campaign brand and illustration guidelines allowing City staff to build additional on-brand assets utilizing internal resources.
