Oregon Jewish Museum
and Center for Holocaust Education
Sheepscot augments marketing and development capacity for the Oregon Jewish Museum and Center for Holocaust Education.
Our engagement with OJMCHE began in early 2025 in the midst of a leadership transition, as the organization was beginning a strategic planning process. Sheepscot was brought on to support the Museum’s communication via email newsletters, social media and OJMCHE.org, and to manage PR for specific programs, exhibitions and events.
Remarkable, measurable results followed: greater engagement online, increased attendance at events, notable media hits and enhanced internal capacities. Services include:
Strategic communication support
Social media
Email marketing
Public relations
Fundraising communication
Event marketing
Photography
Graphic design
Social Media Engagement and Growth
In the first year of our work together, OJMCHE saw increased reach and engagement across both of their primary social platforms. One of the organization’s strategic goals is to engage millennial and younger Gen-X audiences in their programs, so we placed an intentional focus on optimizing messaging on Instagram.
The proof is in the numbers:
100% increase in content interactions
1,300% increase in follows
61% increase in visits
263% increase in content interactions
64% increase in follows
9.6% increase in visits
Elevating the Organizational Profile with PR
Through targeted media outreach, Sheepscot helped the Museum secure press coverage that increased attendance at its exhibitions and programs. Our support and strategic direction has elevated OJMCHE’s organizational profile, one of the Museum’s top strategic goals.
Earned media highlights:
OPB Think Out Loud
Documentary “Holding Liat” focuses on a Jewish family, some from Portland, and their struggles after October 7
February 24, 2026
Oregonian/OregonLive
National leader on combatting antisemitism to visit Portland for Holocaust Remembrance Day
January 13, 2026
Oregon Artswatch
From Outliers to Kosher Pop Art, a new look at the Oregon Jewish Museum and Center for Holocaust Education
August 26, 2025
Portland Jewish Film Festival
Photo courtesy of Andrea Lonas Photography
Changes to the marketing plan for the 2026 Portland Jewish Film Festival yielded significant increases in ticket and pass sales over the previous year.
To build relationships and cultivate cachet within the film festival world beyond the Museum’s immediate audience, we launched and populated a new Instagram account and created an email newsletter specifically for the Festival. We also helped elevate the profile of the Festival and the Museum by securing several key media appearances for visiting filmmakers and Museum staff and volunteers.
Earned media highlights
KATU AM Northwest
Portland Jewish Film Festival live interview
February 24, 2026
Oregon Artswatch
‘Holding Liat,’ with Portland ties, among the lineup at the 2026 Portland Jewish Film Festival
February 21, 2026
Willamette Week
The Portland Jewish Film Festival Strives for Balanced Contemporary Storytelling
February 17, 2026
KOIN AM Extra
Portland Jewish Film Festival promises boundary-breaking stories
February 10, 2026
