Branding
A brand is more than a logo and mission statement.
DEVELOPING BRAND IDENTITY
Effective brand identities communicate an organization’s mission, values and character.
We created a new logo and brand identity that will carry the James F. and Marion L. Miller Foundation long into the future. A formal discovery process informed a full brand makeover and communication strategy for one of the state's most respected foundations.
BRAND LAUNCH STRATEGY
Launching a new brand presents an opportunity to reintroduce yourself to the community and to welcome new audiences into the fold.
Sheepscot helped reintroduce Project Youth+ to its community with a new name, logo and brand.
BRAND SYSTEMS
Tualatin Valley Water District (TVWD) approached Sheepscot with a new logo but no other brand elements in place. We delivered a comprehensive brand system to direct the agency’s messaging, voice and written styles. Visual components include logo use guidelines, fonts, colors, and more.
To activate the new brand, we updated TVWD’s digital and print materials, produced a brand video and design templates, and updated navigation and copywriting on nearly every section and page of TVWD’s website.
COLLABORATION
Good branding work arises from a thorough understanding of the client’s mission, vision, history and value proposition.
We worked with Clackamas Water Environment Services employees to build a brand that reflected the entire organization.
EVENT BRANDING
Whether the goal for your event is fundraising, community-building, or employee morale, a strategic branding process can help deliver the results you want.
Our event branding helped Jesuit Volunteer Corps Northwest produce one of their most successful fundraisers ever.
