Campaigns
Successful campaigns deliver impactful messages when and where target audiences are open to receiving them.
DESIGN WITH PURPOSE
We designed our “Drive Like It” campaign for the Portland Bureau of Transportation to feature unidentifiable streetscapes so the campaign would speak to rural and urban communities alike. Photo “stickers” of the kids, meanwhile, help draw viewers’ attention exactly where it’s meant to go.
bUILD AWARENESS
Sheepscot designed, produced and managed a campaign for Metro’s Housing Department to increase awareness of successful investments to increase affordable housing options and supportive housing services across the region. Over the course of the campaign’s run, digital ads generated 11,400,000 impressions and 6,400 clicks to a dedicated landing page on Metro’s website.
CHANGE BEHAVIOR
Too few residents were taking advantage of Oregon’s unique cultural tax credit, which funds the Oregon Cultural Trust’s operations. The Trust hired Sheepscot to increase participation. Our campaign inspired four consecutive fundraising records and, ultimately, the tax credit’s legislative renewal.
GET RESULTS
My Voice Music doubled its revenue from Rock Camps thanks to a targeted enrollment campaign and promotional toolkits.
MAKE IT LAST
"The River Starts Here” campaign that Sheepscot developed for the Regional Coalition for Clean Rivers and Streams in 2015 continues to raise awareness among target audiences all these years later.
