Copywriting
Effective copy writing is essential in engaging audiences, capturing attention, driving action and distilling complex information.
Apply Your Brand Voice Across Platforms
As a public drinking water utility, Tualatin Valley Water District needs to be approachable, trustworthy and professional in their communications. Since 2023, Sheepscot has supported TVWD in applying their brand voice across printed reports, signage, web and social media copy, video scripts and more.
Keep It Short to Grab Attention
Unlike traditional Safe Routes to School communications, Portland Bureau of Transportation aimed to launch a campaign targeting speeding and distracted drivers rather than students and parents. Rather than shaming drivers for bad behavior, PBOT wanted to connect audiences around their shared values and common desire for community health. Sheepscot distilled the campaign down to a simple, catchy tagline — School routes are everywhere. Drive like it.
Control Your Narrative
In order to change the narrative about Portland’s economy after Covid, Prosper Portland, the city’s economic and urban development agency, engaged Sheepscot to elevate positive business stories coming out of the city. We produce business profiles, email newsletters and web and social content for three of the agency’s departments – Office of Small Business, Portland Athletic & Outdoor and We Build Green Cities.
Distilling Complex Information
From wastewater treatment to energy management and employment resources, Sheepscot works with clients across multiple industries and sectors to distill complex information into consumable narratives. The Oregon Employment Department came to us with more than 20 pages of complex information about its registered apprenticeship program. We distilled that content down to three short video scripts making the information easily consumable for all employment seekers.
