Copywriting
Engage audiences, capture attention and drive desired actions with effective copywriting.
Apply Your Brand Voice across Platforms
As a public drinking water utility, Tualatin Valley Water District needs to be approachable, trustworthy and professional in their communications. Since 2023, Sheepscot has supported TVWD in applying their brand voice across printed reports and mailers, website and social media copy, video scripts and more.
Keep It Short to Grab Attention
Diverging from most Safe Routes to School campaigns, the Portland Bureau of Transportation (PBOT) wanted to target speeding and distracted drivers rather than students and parents. Instead of shaming drivers for bad behavior, PBOT chose to connect communities around shared values and the common desire for community health. Sheepscot distilled the message down to a simple, actionable tagline: School routes are everywhere. Drive like it.
Control Your Narrative
To help change the narrative about business opportunities in Portland after COVID, Prosper Portland, engaged Sheepscot to craft and publish positive stories across the city. We produce community spotlights, email newsletters, social media content and website features for three of the agency’s departments: the Office of Small Business, Portland Athletic & Outdoor and We Build Green Cities.
Make Complex Information Accessible for Key Audiences
From wastewater treatment to energy management to employment resources, Sheepscot works with clients across multiple industries to distill complex information into consumable narratives. So when the Oregon Employment Department came to us with more than 20 pages of wonky notes about its Registered Apprenticeship program, we synthesized the key messages and desired actions into three short video scripts for employment seekers across a vast spectrum of education levels and backgrounds.
