Public Relations & Paid Media
Targeted paid ad placements and well-crafted PR strategies give clients ultimate control of who sees their message and when.
Build Awareness and Grow Audiences
Beyond increasing visitation and growing its membership, one of Oregon Jewish Museum and Center for Holocaust Education’s key strategic goals is to elevate its profile outside of the Portland area Jewish community. Strategic PR efforts have resulted in earned media hits online, in print and on broadcast television and public radio.
Target Key Audiences
Tualatin Valley Water District wanted to increase awareness of its services and build goodwill amongst ratepayers. A carefully tailored social campaign targeted at homes and businesses within their service area guaranteed that their limited ad budget was spent delivering their messaging to the appropriate audience.
Capture Attention in the Real World
Strategic ad placements on TriMet bus backs and benches allowed Portland Bureau of Transportation to get their school zone safe driving campaign in front of drivers in key, high traffic areas.
Get Your Message Out Quickly
Metro’s Housing Department needed to grow awareness of successful investments to increase affordable housing options and supportive housing services across the region. We were given a small window to reach as many residents as possible before the Metro Housing Bond was referred to the ballot. Between early May and mid-June, digital ads generated 11,400,000 impressions and 6,400 clicks to a dedicated landing page on Metro’s website and an activation on Oregon Public Broadcasting reached an additional 313,600 people.
